Barack Obama’s Presidential Commercial “Choices”.

The Obama commercial most identifies with the pathos (emotion) element of an argument. It really tries to appeal the viewer by showing how Obama gave up on a lucrative career such as working for wall street to become a community leader among local churches. The commercial establishes ethos (authority) by telling how Obama graduated from Harvard Law School to portray him as an intellectual and right after they tell how he decided to return to his old community to help civil rights and to lead a voter registration to drive home some more pathos. I would say using testimonials from noted people such as a Harvard Law professor establish both ethos and logos (logic). One testimonial pictures Barack as someone who stayed organized while everything around him collapsed which would make him logically a great choice to be one of the most powerful men in the world. Visually in the commercial there’s only one instance where Barack Obama is by himself and I think that’s an attempt to use pathos to show he’s always cared for the community. Even in the title of the commercial, “Choices”, they try to emphasize how Obama’s life choices were for the better of the community and not himself.